Organizations that seek success find ways to improve what they do. It’s a survival mechanism of conducting business in a highly competitive, free enterprise system.
In just the past month, for example, ABC Signup made several enhancements to its registration software, including the following:
- made it easier to resend certificates to registrants;
- created the ability to add “auto complete” functionality to validation fields on registration forms;
- added a prompt for a registrant to retry his/her credit card payment should it initially fail; and
- added functionality to the discount code setup, giving customers the ability to create discounts based upon registration dates and set a limit on the number of times a discount can be used.
[Note: ABC Signup customers should regularly check the What’s New section in the software to see and learn how to implement the latest enhancements and new features.]
Most of these initiatives were based upon customer feedback. In fact, much of our software is based upon customer feedback. ABC Signup was born on a customer’s needs, and it has evolved over time through input from those on the front lines of program and event registration management.
And, while we can truthfully say serving our customers in this manner is simply good business, we are also doing it to stay one step ahead of the competition. We know our customers have many options, and believe our efforts to seek and act upon such feedback is not only necessary but gives us a competitive advantage.
But, enough about us.
Surely, you do something similar in your line of work. At the risk of patting yourself on the back – but with the potential benefit of helping others – feel free to tell us some of the things you’ve done to improve your programs and events. It could be something related to administration, to program content, to locations, presenters, materials, etc.
Just post it as a comment under this article in the blog section of our website. Your tip might be the solution to someone’s problems, or spark a discussion that ends up benefiting many, including yourself.