Blogging isn’t an easy task to take on, nor is it simple to gauge whether the effort put forth will pay dividends.
Common objections to blogging include not having the time; not having a platform to blog upon; not having an audience to write to; not having content to regularly fill a blog; and not having the skill set to create interesting, useful copy.
All are sensible reasons – but definitely on the wrong side of the trend. That handful of blogs on the Internet in the late 1990s has mushroomed into hundreds of millions of blogs today. As many as one out of six people now blog for a variety reasons, and the number of bloggers will continue to rise as the barriers to entry disappear. Considering that you can go to a site like WordPress and set up a free blog in less than an hour, the only remaining barrier today is Internet access.
But, just as every 16-year-old boy doesn’t need a car, everyone doesn’t need to blog. It just makes a lot of sense for some of our online registration software customers, especially those of you in the training, professional development and events fields.
A blog can help market your upcoming events. It can reinforce subject matter with follow-up content after a workshop or class. It can generate dialogue (or collaboration) about the subject matter and even create a community of sorts around your programs.
Blogs can also build relationships between providers and customers, aiding your brand, loyalty and sales in the process. And, each blog entry creates a new page to be searched (and found) via the Internet and further establishes your site as an authority, two drivers to improving your SEO or search engine optimization (which makes your site more likely to show up in Internet searches).
If you can find time, business rationale and motivation, add a blog to your organization’s marketing/communications arsenal. There are hundreds of blogs that will guide you through starting a blog, great success stories to inspire you, neat case studies to keep you on track and expert tips to help you increase your traffic.
As always, we welcome your feedback. And, if you already blog and have tips to share with others, by all means comment below.